The highly anticipated unveiling and launch of DirectI's newest business, DomainAdvertising.com will be happening at the Targeted Traffic conference in NYC in just a couple of weeks... This brand new "advertiser aligned domain monetization program for publishers" looks very cool and definitely something you should get excited about. The service offering here is quite unique and very promising.. Advertisers will have the options of directly buying domain traffic, leasing domains, advanced audience targeting and competitive elimination, etc. Yea....and you know what? Even I can't wait to try it all out. Woohoo! :)
DomainAdvertising.com is currently backed by two leading investors including the London based Ashmore Group (www.ashmoregroup.com) and the Directi Group (www.directi.com). Ashmore is one of the world's leading investment managers that currently manages close to $25 billion in pooled funds, segregated accounts and structured products. Directi is a group of internet businesses, that develops innovative mass-market web products for global customers. Directi's popular business units include Skenzo and LogicBoxes.
Probably the biggest thing that will get domainers super excited about this new service is the weekly payout's... Sweet right? DomainAdvertising.com is serious about paying it's publishers as often as possible... So, every wednesday, half-way through the work week.. They will open the cash registers and make payout's to domain publishers / partners.
Even though I am all for development, I do believe that domain parking has it's place in this crazy domain business... So I do welcome innovative services that actually bring something new to the table. From personal experience over the years, I have made exponentially more by going the development route VS. being lazy and parking... But I speak to key players in the domain game who have had just the opposite experiences no matter how hard they try or keep or trying, so of course they swear that domain parking is the best thing that ever happened on the internet. So to each his own... Having options sure is good :)
DomainAdvertising.com believes that winning is about sharing. That's why the company plans to offer the highest revenue shares possible to all participating domain publishers. To provide serious domainers with the highest revenue they can get, the company hae smartened all internal processes to maximize efficiency and pass on multiple benefits to domainers. The processes, staff and infrastructure are configured and managed to allocate resources optimally and dynamically. The by-product of the benefit that comes from this exclusive process optimization is more revenue than ever before.
DomainAdvertising.com is a domain media business, led by industry leading executives, that caters to serious advertisers and publishers. The company is first in the history of domain publishing to focus solely on top level interest and buy-in from the best advertisers and advertising aggregators for domain traffic across all types of ad inventory. They discovered that with the right treatment, domain traffic is capable of delivering more tangible value for each ad dollar spent than any competing online ad medium.
The company's main objective is to evangelize this discovery and introduce domain advertising as a serious, strong and long term advertising platform to brand managers, advertising agencies and direct advertisers while maintaining the benefits that come with working with aggregators and advertising networks... You know, I am all for this and wish them the best of luck. It won't be easy accomplishing most of this goals as it is quite ambitious and no matter what you say or do, the domain industry will always have a negative image because there is so much bad stuff going on behind the scenes...
But hey, having one of the biggest and most serious companies around pushing this service out there to the mainstream.. They got a good shot at going all the way! If they get enough people supporting the service by switching from their other under-performing domain parking providers, they can rock and roll. You know that word of mouth travels fast, especially in this industry, so if domain parkers are happy with the earnings from DomainAdvertising.com they will get a lot of business coming their way and their distrubution will grow really fast.
"DomainAdvertising.com's patent-pending Comparative Heuristics Optimization algorithm combines sophisticated technology and industry intelligence with domain analytics to match the best ads with the best domain. When matching ads, we account for everything from business intelligence, historic traffic quality, linguistic and geo-economical concepts, ad performance, traffic sources and origins among many other such key parameters. This gives us the ability to find the right advertisers and deliver the best value to them, in turn, generating the best revenue for domain publishers.
A big win for serious domainers are our high performing targeted templates. Top UI designers and technologists are constantly observing trends on browsing, both at a domain level, for the entire DomainAdvertising.com domain set and on the internet. Using proprietary learning algorithms, we are able to quickly improvise based on emerging trends. We get stickier eyeballs because of our templates.
Thereafter, our Comparative Heuristics Optimization targets and places the most relevant ads. The combined effect results in a better user experience for visitors , targeted leads for advertisers, and high sustainable revenue for domainers. With DomainAdvertising.com, serious domainers stand to earn more than they ever have, thanks to a battle-tested, highly skilled team and smartly constructed processes."
Advertisers want lots of quality and targeted traffic.. If DomainAdvertising.com can deliver it consistently, they will be able to get lots of ad dollars to be spent directly with them, and cut out the middleman such as Google and Yahoo.The company is pushing forward the following...
"Domain advertising as a media investment provides premium leads, allows for precise targeting, filters traffic stronger and deliver better results than any other online media. Domain advertising truly fulfills the promise to maximize the return on your online advertising investments - it fully optimizes every ad dollar spent."
Furthermore, the company provides some very interesting insights and stats:
"More than 67% of global Internet users arrive at web sites through Direct Domain Navigation. That’s just one of the many reasons why Calvin Klein owns bras.com and underwear.com, Johnson & Johnson owns baby.com, Crest owns toothpaste.com, Diageo owns rum.com and Barnes & Noble owns books.com. Domain Advertising is much larger and more widely in use than most advertisers think it to be.
This is because only the largest of the advertisers have figured out how to use this medium. Over $1 Billion was spent on Domain Advertising in 2008 and the trend is only growing. To give a comparative analysis, in the US (2008) the online social network advertising spend was $1.2 Billion, Video Advertising spend was $1.8 Billion, SEO spend was $1.5 Billion and Paid Inclusion spend was $850 Million."
So what the hell... Lets all wish the guys over at the DomainAdvertising.com unit of Directi all the best.... Go get em! A win for this company is a win for all domainers. I am going to be supporting their efforts and participating on both fronts as a publisher and advertiser... Are you?!
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