Static VS. Dynamic — What’s it going to be… ?

I get asked all the time by clients regarding the look and feel of stores… The #1 question on their mind is: What’s the best layout/setup for affiliate stores??! Is it static (fixed width) or dynamic (liquid / automatically stretches) and my response is — it doesn’t matter much, as both of them are very popular but each serves a slightly different purpose which is explained below in detail.

At the end of the day, it’s more of a matter of personal preference as to which layout you like better. Just like BMW VS. Mercedes… What’s the better car? That can be debated all day long, but both are pretty good cars if you know what I mean and get the job done just fine. All a matter of personal preference :)


Fixed width setup — Same look all across!

Stores setup in a “fixed width” style, meaning the layout of the site itself is static and does not change regardless of the screen size that it is being viewed on. The sizes of the fixed width setup that we usually offer to clients is either 950 px, 1000 px or 1050 px.

Diabetic Store is an example of a fixed width setup / static layout

With fixed width / static stores you have the option of deciding whatever the exact width size is going to be at the end of the day. The most popular choices right now by clients is either 950 or 1050 pixels wide. However, if you have a specific size in mind, we can definitely accommodate your special request without a problem. Doesn’t matter as big or small the layout needs to be, we can get it done accordingly.

Click here to view examples of stores that were setup in a fixed width / static layout…


Liquid layout aka Dynamic setup — Automatically adjusts…

Stores which are setup in a “liquid” setup, meaning the width of the store itself automatically adjusts (stretches out) to fill up the entire screen with the store’s content, making use of each and every pixel available. is an example of a liquid setup / dynamic layout...

Liquid layouts also known as dynamic layouts have always been popular amongst advanced webmasters and internet marketers because they allow you the opportunity to fill up the entire screen that the site is being viewed on, leaving no “dead” or “unused” white/blank space. The look and feel is consistent on all screens, be it traditional screen resolutions on flat monitors, jumbo or supersized HDTV screens, tablets, iPhone’s or other smartphones.

Click here to view examples of stores that were setup in a liquid / dynamic layout…

If you would like to see some more examples of recently launched stores or have any other questions concerning the affiliate powered e-commerce stores, please contact us. Our staff is easily accessible and happy to assist clients in any way we can. Clients are our top priority and we always try to go above and beyond the call of duty to provide a superior service. Feel free to contact us for a free no hassle consultation whenever you are ready.

1 Comment

  1. I personally think Dynamic proportions are the way to go. Unless you know your target audience well enough to determine that all of them are going to use the same browser/viewing device the experience can be greatly effected if the site is too small or big for their screen.

    Having a dynamic website that can fit and adjust in size if someone is using their phone to view the site can really change the impression that the user gets. If you design for too big of a screen some users with a smaller screen may miss out on something out of view.

    Also dynamic layouts can still incorporate whitespace so your design doesn’t have to overwhelm the user with content.

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